A Journey to the North

At Norvegr we are shaped by our surroundings, building upon the legacy of the Vikings with a pioneering mindset and adventurous soul. Follow our journey and discover the true meaning of the Norvegr name – ‘The Way to the North.’

Svalbard
Svalbard, a remote archipelago in the Arctic Ocean, is the pristine habitat of a unique type of eider duck known formally as Somateria Mollissima Borealis. These resilient birds have adapted to the harsh climate by developing thicker, heavier down to insulate their nests. This exceptional down is the source of Norvegr’s luxurious eiderdown duvets. After the spring the eider ducks leave their nests, which are then carefully harvested by local experts. The down is meticulously hand-picked, a sustainable practice that requires nimble fingers and infinite patience, preserving the untouched beauty of Svalbard while providing a precious natural resource.

Trondheim
Positioned beside the Trondheim Fjord and surrounded by the dramatic beauty of central Norway, Trondheim is the home of the Norvegr factory and the heart of the Stene family legacy. Since 1956, this historic city has been the base for our mission to craft the world’s best down duvets. Inspired by the rugged landscapes and rich national tradition, Norvegr’s artisans put time-tested Norse craft techniques to practise and work fastidiously on each duvet and pillow. From the selection of the finest down to the precise stitching of every seam, their dedication to quality is evident in every product.

Hålogaland
Hålogaland was the home port of Ottar the Viking, one of the first Norwegians to travel into the unmapped north and into the land of Bjarmers, what we would now call Russia. As he journeyed with his crew he collected pelts, feathers and precious down, finding riches with which he could trade while spreading his tales. After his unprecedented journey he travelled back south, through Norway and Denmark, eventually to the court of King Alfred in Wessex. His tales captured the Anglo Saxon imagination, and were added to Alfred’s Compendious History of the World. His ‘journey to the north’ – his ‘Norvegr’ – remains as one of our continual sources of inspiration.

Agder
In the autumn of 834 AD, Queen Asa of Agder was discovered buried inside the beautiful Oseberg Ship. Archaeologists uncovered an ornate bed dressed with the most beautiful textiles ever seen from the Viking Age. Between the fabric covers and inside the exquisite pillows were thick layers of a soft, luxurious resource that was to become known as a true treasure – pure eiderdown. Royalty and nobility alike then knew that down and sable were not only hard to obtain, but of exceptional quality. Centuries later, power still commands privilege, and there are few truer privileges than the bliss of a perfect night’s sleep. At Norvegr we continue to pursue the time-honoured tradition of creating bedding fit for royalty.